Yoo-Hoo, Mrs. Goldberg
“’The Oprah of her day’ is one talking head’s description of the broadcasting pioneer Gertrude Berg in “Yoo-Hoo, Mrs. Goldberg,” Aviva Kempner’s engrossing documentary portrait of a once-beloved radio and television star who died in 1966 and today is barely remembered. The film could be described as Exhibit A in a study of media celebrity and collective forgetfulness in the age of information overload.”
Yoo-Hoo, Mrs. Goldberg
From Aviva Kempner, award-winning maker of THE LIFE AND TIMES OF HANK GREENBERG, comes this humorous and eye-opening story of television pioneer Gertrude Berg. She was the creator, principal writer, and star of The Goldbergs, a popular radio show about a Jewish family living in New York City which became television’s very first character-driven domestic sitcom in 1949. She combined social commentary, family values and lots of humor to win the hearts of America.
Norman Lear, producer of All in the Family:
“It’s overwhelming that this woman could have done all of that, and so successfully, and for so many years.”
Supreme Court Justice Ruth Bader Ginsburg:
“She was no shrinking violet. We all listened to Molly Goldberg on the radio.”
NPR special correspondent Susan Stamberg:
“She had that delightful little accent. She wore smart hats from time to time. Yes, she still had that apron, and that old world touch, but she was a modern woman that Molly!”
“’The Oprah of her day’ is one talking head’s description of the broadcasting pioneer Gertrude Berg in “Yoo-Hoo, Mrs. Goldberg,” Aviva Kempner’s engrossing documentary portrait of a once-beloved radio and television star who died in 1966 and today is barely remembered. The film could be described as Exhibit A in a study of media celebrity and collective forgetfulness in the age of information overload.” Stephen Holden, New York Times
Norman Lear, producer of All in the Family:
“It’s overwhelming that this woman could have done all of that, and so successfully, and for so many years.”
Supreme Court Justice Ruth Bader Ginsburg:
“She was no shrinking violet. We all listened to Molly Goldberg on the radio.”
NPR special correspondent Susan Stamberg:
“She had that delightful little accent. She wore smart hats from time to time. Yes, she still had that apron, and that old world touch, but she was a modern woman that Molly!”
“’The Oprah of her day’ is one talking head’s description of the broadcasting pioneer Gertrude Berg in “Yoo-Hoo, Mrs. Goldberg,” Aviva Kempner’s engrossing documentary portrait of a once-beloved radio and television star who died in 1966 and today is barely remembered. The film could be described as Exhibit A in a study of media celebrity and collective forgetfulness in the age of information overload.” Stephen Holden, New York Times
Played at
Town Center 5 7.24.09 - 8.13.09
Lumiere Music Hall 8.07.09 - 9.10.09
Monica Film Center 8.15.09 - 8.23.09
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