Art In The Arthouse

Upcoming & Current Shows

HILL & STUMP: FLOWERFUL  – Show Page
NoHo 7, North Hollywood
January 22 - April 23, 2015 

DAVID PALMER: YOU ARE HERE  – Show Page
Playhouse 7, Pasadena
January 15 - April 17, 2015 

NICHOLAS VREELAND: MONK WITH A CAMERA  – Show Page
Royal Theatre, West L.A.
Dec. 11, 2014 - Feb. 12, 2015 

Past Shows

XJ HOU: MAPPINGS  – Show Page
Playhouse 7, Pasadena
September 30 - December 31, 2014 

MARY WORONOV: SOMETHING ABOUT MARY  – Show Page
NoHo 7, North Hollywood
September 9 - December 15, 2014 

JAVIERA ESTRADA: SALT & SEA  – RSVP Now
Playhouse 7, Pasadena
June 12 - September 12, 2014

TAYLOR NEGRON: SNOW PAINTINGS  – Show Page
Royal Theatre, West L.A.
April 24 - July 25, 2014

BEA HUSMAN: BEATIFICA  – Show Page
Noho 7, North Hollywood
Feb. 26 - May 30, 2014 

DAVE LEFNER: MARQUEE  – Show Page
Royal Theatre, West L.A.
Feb. 19 - April 14, 2014

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About Art in the Arthouse

Outside of your home or office walls, how often do you really get the chance to get to know a work of art in person? Gallery openings and museum visits are often “drive by” affairs that typically limit your engagement. And, even assuming you still have an independent brewing house nearby, coffee house art is unpredictable in quality.

Enter Laemmle’s new Art in the Arthouse program. It promises to deliver a unique and alternative art viewing experience. By reclaiming wall space throughout its theaters for the display of fine art, Laemmle will give its patrons a chance to bond with notable and emerging L.A. based visual artists and their work. Exhibits will last three to four months, affording regular movie-goers ample time to get to know a piece through repeat visits and exposure. Curatorial standards will be high, in keeping with the approach that has distinguished Laemmle as a film exhibitor over the years.

Art in the Arthouse is the brainchild of Laemmle president, Greg Laemmle. “Switching to digital poster frames conserves both paper and wall space,” says Laemmle. “This opened up the opportunity to extend the cultural scope of our theaters to include the visual fine arts.”

Art in the Arthouse Curator Joshua Elias with his work

It’s a natural fit. As one of the first U.S. film exhibitors to recognizes the artistic merit of cinema beyond its entertainment and commercial worth, Laemmle sees the program as a natural outgrowth of the vision set forth by his father, Robert and late grandfather, Max.

“Historically, Laemmle has understood that to be successful, independent theaters need to contribute to the cultural life of the community in a significant and relevant way. We do this daily through the films we book. Now we are excited to do the same with fine art.”

He continues, “A typical ‘Laemmle film’ may not have star power or the latest CGI effects, but it usually makes you think even as it entertains. We will bring the same cu- ratorial philosophy to Art in the Arthouse.”

To translate his vision into reality, Laem- mle has reached out to Joshua Elias, a highly respected abstract painter and fixture in the L.A. art scene for over 25 years. Elias will act as the director/curator of the program as well as liaison to the art community.

“The challenge is to bridge the world of fine art and fine cinema in a compelling and dynamic way,” says Elias. “It will be quite interesting to see how the movie-going public will interact with artwork as they enter and exit the auditorium.”

But Elias sees enormous crossover potential, observing: “Clearly the same folks who appreciate the intelligent and sophisticated programming you find at Laemmle will have a natural affinity for high-level art.”

“As in all creative endeavors, we’re not sure how Art in the Arthouse is going to play out. But I promise you this, it’s going to be very interesting,” he concludes.